If you’re concerned about your brand losing its legacy checkmark on Twitter, you might be interested in Twitter’s subscription plan: Verified Organizations. This feature allows organizations to verify their identity and affiliation with other related accounts, and to display a distinctive checkmark and badge on their profile.
Read on to find out how the Verified Organizations feature works, how much it costs, who can apply for it, and how to get started.
What Is Verified Organizations on Twitter?
The Verified Organizations subscription is a way for organizations and their affiliates to distinguish themselves on Twitter. It enables businesses, government institutions, and non-profits to manage and verify any account related to them. By subscribing to Verified Organizations, organizations can:
- Receive verification. Depending on the organization type, Verified Organizations subscribers can receive a gold or gray checkmark and a square or circular avatar. These checkmarks and avatars indicate that the account belongs to a verified organization and differentiate them from other users, including Twitter Blue subscribers.
- Affiliate individuals or entities associated with them. Verified Organizations can also add an unlimited number of affiliates. Affiliates receive verification, and an affiliate badge (a miniaturized version of the parent organization’s profile picture) is displayed next to their checkmark. Users can find out which organization an account is affiliated with by tapping the affiliate badge.
- Access a new tool to manage verification. Verified Organizations can add or remove affiliates at will on the Verified Organizations portal. Successfully added affiliates are immediately verified.
- Access to Premium Support. Subscribing to Verified Organizations qualifies you for access to Premium Support. You can contact Premium Support for expedited resolution of any issues with the Verified Organizations portal or the platform in general.
Verified Organizations enjoy the above perks in addition to all the features available in Twitter Blue, like Edit Tweet, Bookmark Folders, Longer Tweets, etc.
How Much Does Verified Organizations Cost?
Verified Organizations cost $1000/month (excluding tax) in the US and an additional $50/month (excluding tax) for each additional affiliate. Prices may vary by region and are subject to change, according to Twitter.
You can cancel your subscription at any time. However, you will not be refunded for the time left before your next billing cycle.
Eligibility Criteria for Twitter Verified Organizations
To be eligible for Verified Organizations, an organization must meet the following criteria:
- Provide an active Twitter account, organization email address, and website domain when they sign up.
- Manage the account they wish to verify.
- Authenticate their account when they activate their new subscription.
- Provide additional details if requested by Twitter.
How to Apply for Twitter Verified Organizations
If your organization meets the eligibility criteria for verification, you can request the gold checkmark by following these steps:
- Go to the Verified Organizations application page and sign up for a subscription.
- Provide the necessary information, including the organization’s name, email address, website, and organization type.
- Wait for Twitter to review the application and approve or deny the request.
Twitter will invite you to activate your account if your application is successful.
Is Verified Organizations Worth It for Your Organization?
Whether Verified Organizations is worth it for your organization depends on your specific needs and goals. If your organization seeks to establish trust and credibility with its followers, then the gold or gray checkmark can provide a significant boost to your online presence. Affiliating with related accounts can help drive followers from your entire network on Twitter.
However, the cost of the subscription and the effort required to maintain verification and affiliation may not be worth it for every organization. It is crucial to weigh the pros and cons and assess whether the benefits justify the investment for your organization.