After Twitter owner announced a plan for ad revenue sharing with creators months earlier, Twitter officially rolled out its Creator Ads Revenue Sharing program in July 2023. You might have seen a few personalities sharing their payouts already.

The program is exclusive to specific users who received their invites early in July. But don’t worry if you haven’t qualified yet. Here are the requirements for joining Twitter’s ad revenue sharing scheme, plus how much you can potentially earn.

What Is Twitter’s Ad Revenue Sharing Split?

Twitter’s Creator Ads Revenue Sharing program is a monetization scheme where users profit from the ads on their profiles. More simply put, Twitter will share its revenue with qualified profiles. The program helps online personalities make money on Twitter directly, encouraging them to bring in their audience.

Musk says the first payouts date back to February. However, users will get paid based on their monthly ad views moving forward.

Here are the requirements to join the Creator Ads Revenue Sharing program:

• You need to be subscribed to Twitter Blue or Verified Organizations.
• You need to pass human review for Creator Monetization Standards.
• Users must hit at least 5 million impressions a month for the last three months, adding up to 15 million impressions.
• You need to have a Stripe account for payouts.

Furthermore, for which impressions count towards revenue sharing, these are the requirements:

• Only impressions from other verified Twitter users will be compensated.
• Twitter only splits the revenue from ads that appear in tweet threads or replies.

How Much Can You Earn From Twitter’s Ad Revenue Sharing Setup?

Online personalities started posting their earnings shortly after Twitter announced its ad revenue sharing scheme. Shibetoshi Nakamoto says he’ll receive $37,050. While impressive, note that this amount includes payouts from February to July. Also, he has 2.1 million followers and gains hundreds of thousands of impressions per tweet.

For a more realistic computation, let’s check the earnings of Ashley St. Clair. She says Twitter will pay her $7,153 for accumulating 840 million impressions from February to July 2023.

But this total includes both verified and non-verified users. Based on her earnings, you could average around $0.0000085 per impression.

But the exact earning rate would depend on how many verified users are viewing ads in your tweet replies and threads. Twitter has not given the exact amount per impression.