Social networks have found that creating ways for content creators to earn money through their platforms is a great way to incentivize them to keep creating content. TikTok has its Creator Fund, YouTube has its Partner Program.
Other networks, like Twitter, have found a way to incentivize content creators in a slightly different way—through subscriptions. Read on to learn what Twitter Subscriptions are and how they work.
What Are Twitter Subscriptions?
Twitter Subscriptions are a rebrand of the Twitter Super Follows feature that allows content creators to offer exclusive access, content, or other perks to followers who subscribe for a monthly fee. It’s a way for content creators on the platform to earn money directly from their followers.
Content creators can set their subscription fee by choosing from three tiers—$2.99, $4.99, or $9.99 a month. They can also customize the perks they offer, such as exclusive posts, polls, events, and more.
Users can subscribe to content creators on Twitter with a few clicks and their subscription fee is automatically charged each month. They can cancel at any time.
How Do Twitter Subscriptions Work?
Twitter Subscriptions work like Patreon or any other subscription platform. When a follower subscribes, they’ll be charged the monthly fee and receive exclusive access to whatever benefits the content creator has set up.
Subscribers will also have access to exclusive tweets, notifications of exclusive tweets, subscriber-only Spaces, a subscriber badge, and a Subscription tweets tab. This tab will keep all subscription-related tweets in one place, making it easy for you to find subscriber-only content.
Content creators will also be able to export the email addresses of their subscribers (who opt-in to share) to build their mailing list and help grow their off-Twitter audience.
Who Can Enable Subscriptions on Twitter?
Subscriptions are targeted toward content creators who have grown an engaged audience on the platform. However, it is also only available to those who subscribe to Twitter Blue or Verified Organizations.
To be eligible to enable subscriptions, content creators must:
- Be a Twitter Blue or Verified Organization subscriber.
- Have a minimum of 500 followers.
- Be 18 years old or older.
- Have been active on Twitter for the last 30 days.
Content creators who meet these requirements can enable the Subscriptions feature in their account settings. You can confirm your eligibility by visiting the Subscriptions page in your account settings.
How to Enable Twitter Subscriptions
If you meet the eligibility criteria, you can enable the Subscriptions feature in your account settings. Here’s how:
- Launch the Twitter app and tap your profile icon to reveal the left sidebar menu.
- Tap Professional Tools > Monetization.
- Click on Subscriptions.
- Click the Check eligibility button.
- If you are eligible, click Continue to application.
- Follow the on-screen instructions to complete your application.
Once approved, you can start setting up your Subscriptions and offering exclusive perks to your subscribers. Fans and followers can then subscribe to your account and receive exclusive content.
If you’re not a creator, you can still support your favorite content creators by subscribing. It’s a great way to show your appreciation and help them continue to create content for the platform. Plus, you get exclusive access to a range of content and perks that regular followers don’t have access to.
Subscriptions Incentivize Content Creation on Twitter
Subscriptions are a great way for content creators to generate revenue from Twitter. They allow content creators to offer exclusive access and perks for a monthly fee determined by the creator.
Content creators who meet the eligibility criteria can enable this feature in their account settings and start offering subscriptions. Creators make money from their content, fans get exclusive content, and everyone wins.