iOS 17 is the latest version of Apple’s operating system released at the WWDC event 2023. It is packed with incredible new features. One of the features I enjoy particularly is Link Tracking Protection, which removes tracking parameters automatically from URLs for links. In this article, we’ll examine what are theios 17 tracking parameters, and all the information you need regarding Link Tracking Protection. Let’s get started!
Before we can get deep into tracking parameters, you first need to understand the live tracking protection in iOS 17.
What is Link Tracking feature on iOS 17?
Link Tracking Protection is an new feature that was that was introduced within iOS 17. It focuses specifically on eliminating tracking parameters from hyperlinks that are accessible via Mail, messages, and Safari’s Private browsing mode. The tracking parameter is typically included by marketers as well as analytics firms to monitor the user’s activity on different sites.
Advertising and analytics companies often utilize tracking parameters to observe the user’s activity on websites. Instead of relying upon third-party cookies the tracking identifier is added to the last part of the URL. This allows advertisers to circumvent Safari’s normal intelligent tracking prevention features, which typically prevent cross-site cookie use and other methods for storing session data.
How does it work?
Instead of relying on cookies from third parties to track, iOS 17 uses a tracking identifier, which is added on the last line of the URL. This identifier evades Safari’s sophisticated blocking mechanisms for tracking that stop cross-site cookie and other types stored session data. By removing the parameters of the URL, analytics and advertising services can connect them to your profile, and then display personalised advertisements.
The procedure for Link Tracking Protection is transparent to the user, particularly when browsing using Safari’s private Browsing mode. Furthermore, this security extends to sites that are clicked on through in the Mail and Messages applications. In incorporating this privacy-preserving feature, iOS 17 aims to improve the overall user experience by offering users an extra secure and secure online experience.
What is iOS 17 tracking parameters?
Link Tracking Protection in iOS 17 utilizes advanced algorithms to detect and remove tracker-specific tracking parameters for users in link URLs. Through analyzing the structure and contents of hyperlinks the operating system will identify which parameters were designed to track purposes. After being identified, these parameters are removed automatically to ensure that the user’s online activities are kept private.
iOS 17 adopts a proactive approach to safeguarding privacy of users by taking out “known tracker query parameters” from the shared links through the Messages, the Mail app, in Safari’s Private browsing mode. This prevents the possibility of accidentally forwarding emails that contain personal identifiers. By automatically eliminating the tracking query parameters iOS 17 ensures that the user’s are protected by keeping their sensitive data secure and private.
The main function that Link Tracking Protection plays Link Tracking Protection is to find and eliminate tracking parameters that are able to track users. This feature is intended to protect users’ privacy by stopping advertisers from tracking their activities on various websites. It is crucial to remember the fact that there aren’t the all GET parameters are disabled since doing so could interfere with legitimate non-tracking hyperlinks.
This is it! I hope that you’ve got an understanding of the live tacking protection that is available in iOS 17. If you have any doubts or have any questions about this feature, please contact us in the comment section below, and we’ll respond to you with an answer.
Until next time, with another topic. Till then, Toodles.
