YouTube blocking adblock prompts subscription to watch videos. In an experiment, YouTube is forbidding certain viewers from seeing videos unless they turn off their ad blockers or purchase a premium membership.
This week, a Reddit member became the first to notice that YouTube would show a pop-up alerting some viewers that “ad blockers are not allowed.” It appears that you might be utilizing an ad blocker. The statement continues, “Ads help YouTube continue to be free for billions of people worldwide.
Users who see this message have two choices: either turn off their ad blocker to enable YouTube adverts, or think about purchasing a YouTube Premium subscription to remove all advertisements.
The pop-up stated that “you can go ad-free with YouTube Premium, and creators can still get paid from your subscription.”
YouTube blocking Adblock: Disable Adblock or pay for Premium
A representative for YouTube confirmed the trial and advised users to try YouTube Premium or enable adverts on the service.
According to the spokesman, “We’re conducting a small experiment globally that encourages viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.”
“Ad blocker detection is not a recent development, and other publishers routinely request that viewers turn off ad blockers.” It is presently unknown in how many locations YouTube is displaying these notices or if the business intends to exclude users of ad blockers from the website entirely.
Variety report: YouTube’s Music and Premium services reached 80 million
According to a Variety report, YouTube’s Music and Premium services reached 80 million members in November 2022 after accumulating more than 30 million users in just over a year. Encouragement of YouTube Premium usage will undoubtedly contribute to maintaining the current rapid membership growth rate.
On platforms where ad blocking is difficult or rooting the device (e.g., iOS, some TV OSs), making adverts longer over the past several years and making them unskippable would also likely encourage some users to subscribe to YouTube Premium for an ad-free experience.
As one Redditor put it, “It wouldn’t be so bad if there weren’t 2 minutes of unstoppable ads, and multiple ads before the video, ads interrupting the video, rendering the videos useless!”
We end our news here, where we sadly convey Youtube TV price increase in 2023 to you. Neal Mohan was promoted to Youtube CEO just a few months ago and the price, which has been fixed on the platform for a long time, has now increased again. Perhaps all this is related to Mohan’s NFT projects.
