In a highly-anticipated move, Instagram has rolled out a new update that allows users to include up to five hyperlinks in their Instagram bio. This exciting feature expansion is a game-changer for influencers, brands, and businesses looking to maximize their online presence and drive traffic to their website or other social media channels. With this latest update, users can easily showcase their online presence and expand their reach with just a few clicks. This new feature is sure to be a hit with Instagram users around the world who have been eagerly waiting for this capability.
“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”
Have more you want to share on @instagram? You can now add up to 5️⃣links to your bio so you can highlight what you’re passionate about, bring awareness to causes and more. pic.twitter.com/yrKSK1Ln0f
— Meta Newsroom (@MetaNewsroom) April 18, 2023
Take a look at these screenshots below showcasing Instagram’s latest feature: a new link display within user bios. With this addition, your profile will show the number of available links that you’ve enabled through profile linking. Once clicked, users will be directed to a page similar to Linktree that provides an overview of the various link options you’ve set up.
This exciting update spells bad news for Linktree and other external linking tools. Instagram’s prior resistance to external links has been a primary driving force behind the usage of third-party link aggregators. However, with the ability to replicate this feature within the app, many users will likely abandon their paid subscriptions to these third-party apps. This shift is sure to impact the landscape of social media linking tools, as Instagram moves to expand its offerings and solidify its position as a go-to platform for online creators and businesses alike.
While the new in-app linking feature is undoubtedly a game-changer for Instagram users, it’s important to note that some third-party link tools still offer enticing branding options and more comprehensive link display options. The use of external link aggregators has become such a widespread practice that many businesses may choose to stick with these tools despite the new capacity available within Instagram.
However, it’s likely that the new in-app linking feature will limit the number of new users signing on to third-party tools. Regardless, this feature is a great development for Instagram users, and businesses and creators can use it in a variety of ways to drive traffic to various URLs and maximize their brand presence. This new feature is a win for Instagram users and another step in the platform’s ongoing efforts to enhance its offerings and provide greater value to its user base.
How to add multiple links to Instagram bio?
It’s surprising that Instagram took this long to implement the multiple link feature, considering it had been testing it since 2021. However, Instagram has finally decided that now is the time to push ahead with the update. To add multiple links to your Instagram profile, simply navigate to ‘Edit profile,’ then select ‘Links,’ and finally, click on ‘Add external link.’
From there, you can easily drag and drop your links to arrange them in the desired order. With this new feature, Instagram users can now showcase their online presence and drive traffic to their preferred URLs with ease. This is a significant update that underscores Instagram’s commitment to improving its platform and delivering enhanced functionality to its user base.
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