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Unlike social media platforms, WhatsApp is more intimate because you can reach your followers on the platform they leverage for personal communication.
But you can create a WhatsApp Channel if you want to reach a wider audience on the app. We will show you how to create a Channel on WhatsApp and why you should.
Update Your WhatsApp App to Access Channels
As of August 2023, WhatsApp’s Channel feature is still relatively new, so you may not have it immediately. You’ll need to update the app first to ensure you have access to the feature.
WhatsApp Channels are not available in all countries and territories where the app is available. As of August 2023, WhatsApp’s Channels feature is only live in Singapore, Colombia, Ukraine, Chile, Malaysia, Egypt, Peru, Kenya, and Morocco.
Go to Play Store or App Store and search for WhatsApp. Tap the Update button next to WhatsApp from the search results page if that’s an option. Otherwise, you’ll see the Open button instead of Update if you already have the latest version installed.
How to Create a Channel on WhatsApp
You can create a WhatsApp Channel on both Android and iOS apps. We’ll show you how to do it on both, starting with Android.
On Android, follow these steps:
- Open WhatsApp and tap Updates.
- Tap the Plus (+) button adjacent to Channels and select Create Channel.
- In the pop-up screen, select Continue.
- Next, enter your Channel’s name and add a description. Finish by adding a Channel profile photo.
- Finally, tap Create Channel to finish the process.
If you’re using an iPhone, use these steps:
- In WhatsApp, tap Updates in the bottom left.
- Tap the Plus(+) button in the top right and select Create Channel from the pop-up.
- Tap Continue.
- Next, fill in the details of your Channel. Add a profile photo by selecting Edit, then select one of the available options. After that, add a Channel name and description.
- Tap Create Channel to finish.
WhatsApp will create a Channel instantly. Like creating a WhatsApp Community, WhatsApp has no approval process for creating Channels. And once you’ve made your Channel, you can post messages immediately.
Despite that, remember that WhatsApp has the power over Channels and can take action if you violate its guidelines. General guidelines discourage sharing content that is illegal or can harm people. The platform can also take action against Channels caught engaging in fraud and sharing content that is not age-appropriate to WhatsApp’s audience.
Generally, we advise you to avoid all the things that can get you banned on WhatsApp if you want to stay safe.
Why You Should Create a Channel on WhatsApp
If you own a business or are a well-known personality, you should create a Channel on WhatsApp. One reason is to allow you to connect with your followers and provide them with updates right inside WhatsApp. Whether it’s about a limited ongoing sale or an important update about your services or life, WhatsApp Channels are indispensable.
You can also use your Channel to solicit feedback from your followers or customers through polls. WhatsApp’s Channel feature can also be an essential tool for exposure since the platform can feature you on the searchable directory allowing anyone to discover and follow WhatsApp Channels.
As an admin, you will also, in the future, have the power to block people from taking screenshots and forwarding messages from your Channel if your privacy is what you need.
Expand Your Reach on WhatsApp by Creating a Channel
Now that you know how to create a Channel on WhatsApp, go ahead and make one. You can create one instantly by following the steps above, opening the doors for more exposure on the platform.
Channels have privacy built-in, so you don’t have to reveal your number to the public, and you can restrict sharing information.
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