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Many see blogging as a dying art form with the transition to video and podcasts. However, bloggers can repurpose their posts’ contents into other media like videos, podcasts, or books, or use other media to cross-promote their blog. So, here’s how you can repurpose your old blog posts.
1. Simply Read Your Post Aloud
Blogs are a great way to organize ideas in a clear, cohesive way, but other platforms like YouTube and TikTok can provide far more exposure. Whether you’re just figuring out your blog or an experienced author, you can write your blog first, then repurpose that clarity and cohesion you’ve written into a different medium of audio or video.
If you’ve written a coherent blog post, chances are you can reach a larger audience (and make the blog more accessible) by recording an audio version of it. Make a podcast or video out of your blog post simply by reading it aloud—this is a low-effort way to broaden your blog’s horizons.
2. Use Your Post as a Discussion Prompt
Answer listener questions about the blog topic, use it as a discussion prompt with a co-host, or improvise a talk about the topic given you already wrote a post about the information. The blog can become the foundation for your content, rather than directly being the content itself.
3. Modify Your Blog to Become a Video Script
Turn your blog into a vlog by repurposing the blog post into a video script, or try making several short-form video scripts! One long post can be a YouTube video, then individual key ideas can convert into TikToks or other short-form content.
Starting a YouTube channel can have a steep learning curve, and there are many tools YouTubers need to learn like video editing software. However, in a world that’s drifting more and more towards video and audio media, this may be the best way for the ideas in your blog to be seen.
4. Compile Your Blog as Book Chapters
Rather than converting your blog into a completely different audio or visual medium, you might consider repurposing many posts into a full book. If the idea of writing a book intimidates you, you can start by writing an ebook.
Successful blogger-authors like Seth Godin compile their best blog posts for a given time period into the chapters of a book, then sell the book. While readers may still be able to read the original posts for free, this process can be valuable for avid blog fans for the organization of ideas, and valuable for newcomers as a coherent introduction to your ideas.
5. Cross-Promote Your Blog With Other Content
Even if you don’t repurpose blog posts into other content, they can be resources for your audience on other platforms. For example, a YouTuber or podcaster with frequently asked questions that wouldn’t fit in a video or podcast can write a blog post to help their audience. This prevents bloating your YouTube channel or podcast content while still providing useful information to your audience.
You might also write a blog post on a certain topic, then embed a YouTube video you make with supplementary information into that post. Moreover, if you end up repurposing your blog into a podcast or video format, your blog post can include the audio or video version as well for cross-promotion and maximum accessibility.
Blogs Are Still Valuable
With perks like owning your own domain, better SEO results for your personal brand, and professional presentation, blogs are still valuable. Even if the medium is less popular now, it’s worth writing your blog. Using it as the basis for additional content can make it all the more worthwhile!
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